Franchising: Contemporary Issues And Research Patrick J. Kaufmann

ISBN: 9781560247296

Published: July 17th 1995

Hardcover


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Franchising: Contemporary Issues And Research  by  Patrick J. Kaufmann

Franchising: Contemporary Issues And Research by Patrick J. Kaufmann
July 17th 1995 | Hardcover | PDF, EPUB, FB2, DjVu, audiobook, mp3, ZIP | | ISBN: 9781560247296 | 9.39 Mb

This book presents a range of chapters dealing with current issues of interest to franchising researchers and practitioners.From authors who have been especially active in the area of franchising research, the chapters represent contributions from the Society of Franchising, the only international special interest research group totally devoted to franchise research. The chapters reflect a balance of structural and behavioral issues relevant to franchising. They span the spectrum from technical, methodological subjects to highly applied, practitioner-oriented chapters, giving a sense of breadth to the subject matter.



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